Digital Growth Portfolio

Kerim Muselli

A curated portfolio of managed accounts, ecommerce growth work, website launches, and digital marketing projects led across MENA and Turkey.

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Location Dubai, UAE

Experience 6+ Years

Region MENA & Turkey

Performance marketing, account ownership, and website-led growth.

Senior Digital Marketing Manager

40+ Accounts, websites, and digital projects managed across B2B and B2C sectors

Performance Marketing, Account Management & Website Projects

Team leadership across creative, media, development, sales, and client delivery

Profile

Professional Bio

Senior Digital Marketing Manager with 6+ years of experience leading high-performing teams across MENA and Turkey. Proven expertise in paid advertising strategy, account management, website delivery, client retention, and team leadership.

Operating Focus

Data-driven strategy, KPI optimization, measurable ROI growth, strong client relationships, and practical coordination between creative, media buying, development, sales, and account teams.

Career Highlights

Years across digital marketing, account management, and project delivery.

40+

Accounts and digital projects managed across multiple industries.

20X

ROAS achieved across NGO and other Ecommerce businesses

Team members coordinated across creative, media, sales, and technical delivery.

Hero Case StudyRoyal Smells / Scent Solutions

150%Sales growth compared with previous year

Ecommerce growth throughsharper performance marketingand account ownership.

instagram.com/royalsmellss

Challenge

Royal Smells needed stronger sales performance, better message quality, and clearer ecommerce positioning while keeping media spend controlled.

Key Results

$7Approximate cost per message before optimization.

$0.40Approximate cost per message after optimization.

150%Sales growth compared with the previous year.

Role & Responsibilities

Led campaign analysis, optimization planning, B2B and B2C website content refinement, ecommerce direction, mobile app launch support, daily performance monitoring, and coordination across production, media buying, copywriting, and sales.

Campaign Creatives

Mobile App Screens

AI Production Tool

Operational AI Solution

Mass product imagegeneration from oneCSV/Excell workflow.

Developed an internal AI-powered production tool to generate diffuser product label visuals at scale, turning structured product data from a CSV file into ready-to-use website images through a reusable template workflow.

The system connected product names, scent details, and visual templates into a batch-generation process, reducing repetitive manual design work and accelerating website content preparation dramatically.

1,000+Product images prepared for a new website.

1 weekProduction timeline for mass image preparation.

1 FileSingle structured input powering batch generation.

Click to view

Apparel Project

Launching Brand

Not For You

Industry: Fashion / Apparel

Role: Ads Management

Timeline: March 2025 - Present

Website: notforyou.ae

Strategy Reference: SWOT + Persona deck

Developed the launch strategy for a premium Dubai streetwear brand built around individuality, authenticity, and a bold "not for everyone" positioning. The work translated the founder's vision into a sharper market entry plan for a competitive fashion category.

Built the strategic foundation through buyer personas, SWOT analysis, UAE streetwear competitor research, brand awareness planning, pricing observations, and a phased funnel that moves from story-led awareness to engagement, traffic, conversion, and retention.

The execution plan covered Meta Business setup, Google Ads, Google Merchant, TikTok business readiness, website mobile journey recommendations, Google indexing, tracking codes, key conversion events, remarketing audiences, lookalike audiences, and basic onsite SEO improvements.

Website Gallery

Website Project

ADIG

Industry: Investment Holding Company

Role: Marketing Projects Manager

Website: adiguae.com

ADIG brand and website project

Managed the full website rebuild from planning to launch, including theme selection, bilingual Arabic/English content direction, website structure, mobile and tablet responsiveness, and coordination across design, copywriting, and development.

The objective was to replace the outdated website with a stronger premium digital presence that presents ADIG's services clearly and supports the holding group's entities across multiple industries.

Website Project

Nexus Solutions

Industry: Digital Marketing Agency

Role: Marketing Projects Manager

Website: nexussolutions.agency

Nexus brand and agency website

Managed the new website build from concept to launch, including structure planning, content direction, visual direction, responsive review, and coordination across production.

The goal was to create a clearer and more credible agency website that presents Nexus Solutions' services, positioning, and digital capabilities.

Website Project

Al Jazeera Food

Industry: FMCG / Food Manufacturing

Role: WordPress Development / Website Project Lead

Website: morojaljazeraco.com.iq

Al Jazeera Food brand and website

Built a new WordPress website from A to Z, including page structure, content placement, responsive review, and visual asset coordination.

The website was designed as a modern product-led presence for the FMCG brand, supported by AI-generated product and brand visuals.

Website Project

Qvision Homes

Industry: Real Estate

Role: Project Manager

Timeline: 2025

Website: qvisionhomes.com

Qvision Homes logo

Managed the website build across three languages, including theme selection, PHP development coordination, custom CMS structure, and property listing setup.

Prepared Arabic, Turkish, and English content direction, coordinated the site experience, and trained employees on CMS usage after launch.

Case Study

وقف
الأمة

NGO / Fundraising

Ummet Vakfi

Role: Account Manager

Timeline: 2021 - 2023

Focus: Donations, tracking, website performance, and social media

Link: facebook.com/ummetvakf

Managed the organization's social media and website performance to increase donations. Audited the accounts and website to identify slow page speed, missing tracking events on key actions, and incomplete Meta Pixel, Google Analytics, and Google Ads tracking.

20xIncrease in donations after optimization.

$1MDonations reached during Ramadan 2021.

Improved SEO and tracking foundations, strengthened social proof, and ran focused email marketing and Meta campaigns while expanding into GCC, Europe, and South America audiences.

International Development Projects

Digital growth and communication projects connected to Iraq.

Managed digital growth and communication projects for international development initiatives connected to Iraq, including programs with GIZ and USAID. The work combined project management, marketing strategy, stakeholder coordination, SME advisory, communication planning, digital audits, reporting, and implementation follow-up across private-sector and institutional environments.

This experience sits at the intersection of development programs, digital transformation, and business growth, supporting organizations and SMEs in improving their online presence, campaign readiness, content direction, tracking, and communication structure.

Germany

GIZ / Solutions Lab

Supported outreach project activity and event communication connected to climate change in Iraq and the region, with coordination across project stakeholders and communication needs.

United States

USAID / SME Growth Support

Contributed to SME-focused digital growth support through audits, campaign readiness, funnel thinking, content direction, and performance reporting structure.

Managed Accounts

Recruitment Fair / Events

Baghdad Job Fair

Managed account presence and campaign coordination for a recruitment fair, supporting visibility, audience engagement, and event communication.

Role: Account Manager

Channels: Instagram, Meta platforms

Link: instagram.com/jobfairiraq

Fragrance / Scent Solutions

Royal Smells

Managed account performance, campaign optimization, ecommerce direction, creative coordination, and daily performance follow-up.

Role: Digital Marketing Manager

Result: 150% sales growth

Link: instagram.com/royalsmellss

Sanitaryware and Pipes

Atlas Plast

Managed social media presence and account coordination, supporting brand visibility, communication, and content delivery.

Role: Account Manager

Channels: Facebook, Meta platforms

Link: facebook.com/AtlasPlast.llc

Restaurant

KrepChef

Managed social media account presence for a restaurant brand, supporting visibility, content flow, and daily communication needs.

Role: Account Manager

Timeline: 2021 - 2023

Link: instagram.com/krepcheftr

Plastic Surgery

Extra Surgery

Improved revenue by strengthening ads strategy, lead generation, SEO and SEM foundations, offline hospital materials, and expansion into higher-intent markets.

Role: Account Manager

Timeline: 2022 - 2024

Link: instagram.com/extrasurgery

NGO Projects

Seqaa

Managed social media presence for NGO projects, supporting awareness, donation communication, and consistent account visibility.

Role: Account Manager

Timeline: 2022

Link: instagram.com/seqaagift

Fragrance / Oud

Retag Oud

Managed social media, paid advertising, exhibitions, and event communication for a fragrance brand, supporting visibility, campaign readiness, and market presence.

Role: Marketing Manager

Timeline: 2026

Link: instagram.com/retagoud

Education Consultations

Uni Station

Managed social media and advertising activity for an education consultation brand, supporting lead generation, digital visibility, and consistent account communication.

Role: Account Manager

Timeline: 2026

Link: instagram.com/unistation1

Fragrance

Abrar Fragrance

Managed social media and advertising activity for a fragrance brand, supporting brand awareness, campaign coordination, and ongoing digital communication.

Role: Account Manager

Timeline: 2026

Channels: Social media and paid ads

Link: instagram.com/abrarperfumes.sy

Capabilities

Core Services

Lead generation, sales growth, business development, digital strategy, performance marketing, account management, website project management, client consultation, and team leadership.

Industries

NGOs, FMCG, medical, tourism and hospitality, retail, education, beauty and cosmetic surgery, scents and fragrance, fashion, and service-based businesses.